Hi, I’m Alana! My journey in the beauty industry began in 2019, where I first fell in love with enhancing natural beauty through brow tattooing, lamination, and tinting. With an eye for detail, perfection and a genuine passion for helping others feel their best, I quickly built a loyal clientele and a reputation for excellence here in Calgary, AB. As my career—and my life—grew and evolved, so did my purpose. Today, I shine in the world of permanent jewelry, specializing in private events and professional training for anyone from beauty biz entrepreneurs to women looking to add a profitable and flexible side hustle to their lives. With five years of hands-on experience, I’ve perfected the process of creating clasp-free, custom-fit pieces that celebrate connection, confidence, and everyday elegance. At my core, I’m an educator. Teaching others how to build successful, high-quality jewelry businesses is where my heart truly lies. I love sharing the knowledge, techniques, and standards that help artists elevate their work with clarity and confidence. My classes blend fun, creativity, and professionalism, empowering students to grow their skills—and their businesses—with confidence and pride. Now balancing both entrepreneurship and motherhood, I’m embracing the joy and freedom of working in dynamic spaces while guiding others to do the same. My mission? To elevate the permanent jewelry industry through education, authenticity, and a little sparkle!